Yahoo (YHOO) Adds Video Content-Google (GOOG)
Yahoo (YHOO) has partnered with Current TV, the viewer-generated TV network founded in part by former Vice President Al Gore, to launch several ad-supported video channels on Yahoo Video. Current Action covers action sports news and videos, like skateboarding, snowboarding, BMX and motocross. Current Driver showcases automotive content, and Current Traveler features video postcards and travel tips from destinations around the world. Several other channels are planned, with eight expected by the end of next year. For advertisers, the Yahoo Current channels grant access to a large audience of media-savvy young adults, and provide a rich environment to communicate with that audience, Jason Zajac, VP and general manager of social media at Yahoo, told ClickZ. Current TV's cable TV network launched a year ago, and is now available to more than 30 million homes in the U.S. The network recently began efforts to expand its online presence, with this marking its largest foray into Web-based video so far. This could provide (YHOO) with a sharp increase in ad revenue as well as close the competitive gap with Google (GOOG)
posted by Stock Administrator @ 7:38 AM
Yahoo (YHOO) Adds Video Content-Google (GOOG)
Yahoo (YHOO) has partnered with Current TV, the viewer-generated TV network founded in part by former Vice President Al Gore, to launch several ad-supported video channels on Yahoo Video. Current Action covers action sports news and videos, like skateboarding, snowboarding, BMX and motocross. Current Driver showcases automotive content, and Current Traveler features video postcards and travel tips from destinations around the world. Several other channels are planned, with eight expected by the end of next year. For advertisers, the Yahoo Current channels grant access to a large audience of media-savvy young adults, and provide a rich environment to communicate with that audience, Jason Zajac, VP and general manager of social media at Yahoo, told ClickZ. Current TV's cable TV network launched a year ago, and is now available to more than 30 million homes in the U.S. The network recently began efforts to expand its online presence, with this marking its largest foray into Web-based video so far. This could provide (YHOO) with a sharp increase in ad revenue as well as close the competitive gap with Google (GOOG)
posted by Stock Administrator @ 7:38 AM
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