Netflix (NFLX) Profit Soars
Netflix Inc.'s third-quarter profit soared past analysts' expectations as the online DVD rental pioneer battled rival Blockbuster Inc. with a price-cutting strategy that helped revive subscriber growth.
The news, released after the stock market closed Monday, lifted Netflix's stock price by more than 12 percent in after-hours trading.
The Los Gatos-based company said it earned $15.7 million, or 23 cents per share, for the three months ended September. That represented a 23 percent increase from net income of $12.8 million, or 18 cents per share, in the same period last year.
The earnings easily exceeded the average estimate of 15 cents per share among analysts surveyed by Thomson Financial. Revenue rose 15 percent to $294 million -- about $8 million above the average analyst's estimate.
Netlfix's third-quarter performance contrasted with the sobering forecast that it provided three months ago after suffering the first quarterly decrease in subscribers during its 8-year history.
With Blockbuster's competing online service rapidly gaining ground, Netflix decided this summer to lower the prices on its most popular subscription plans by a $1 per month.
Though the strategy threatened to crimp profits, it appeared to pay off as Netflix added 286,000 customers during the third quarter to end September with 7.03 million subscribers. Dallas-based Blockbuster, which ended June with about 3.6 million subscribers, is expected to update its customer growth Nov. 1 when it is scheduled to release its third-quarter results.
The company expects to sign up another 300,000 to 500,000 subscribers in the fourth quarter. Investors applauded the news. After falling 23 cents to finish Monday's regular session at $23.01, Netflix shares surged $2.84, or 12.3 percent, in extended trading.
Netflix (NFLX) Profit Soars
Netflix Inc.'s third-quarter profit soared past analysts' expectations as the online DVD rental pioneer battled rival Blockbuster Inc. with a price-cutting strategy that helped revive subscriber growth.
The news, released after the stock market closed Monday, lifted Netflix's stock price by more than 12 percent in after-hours trading.
The Los Gatos-based company said it earned $15.7 million, or 23 cents per share, for the three months ended September. That represented a 23 percent increase from net income of $12.8 million, or 18 cents per share, in the same period last year.
The earnings easily exceeded the average estimate of 15 cents per share among analysts surveyed by Thomson Financial. Revenue rose 15 percent to $294 million -- about $8 million above the average analyst's estimate.
Netlfix's third-quarter performance contrasted with the sobering forecast that it provided three months ago after suffering the first quarterly decrease in subscribers during its 8-year history.
With Blockbuster's competing online service rapidly gaining ground, Netflix decided this summer to lower the prices on its most popular subscription plans by a $1 per month.
Though the strategy threatened to crimp profits, it appeared to pay off as Netflix added 286,000 customers during the third quarter to end September with 7.03 million subscribers. Dallas-based Blockbuster, which ended June with about 3.6 million subscribers, is expected to update its customer growth Nov. 1 when it is scheduled to release its third-quarter results.
The company expects to sign up another 300,000 to 500,000 subscribers in the fourth quarter. Investors applauded the news. After falling 23 cents to finish Monday's regular session at $23.01, Netflix shares surged $2.84, or 12.3 percent, in extended trading.
The news, released after the stock market closed Monday, lifted Netflix's stock price by more than 12 percent in after-hours trading.
The Los Gatos-based company said it earned $15.7 million, or 23 cents per share, for the three months ended September. That represented a 23 percent increase from net income of $12.8 million, or 18 cents per share, in the same period last year.
The earnings easily exceeded the average estimate of 15 cents per share among analysts surveyed by Thomson Financial. Revenue rose 15 percent to $294 million -- about $8 million above the average analyst's estimate.
Netlfix's third-quarter performance contrasted with the sobering forecast that it provided three months ago after suffering the first quarterly decrease in subscribers during its 8-year history.
With Blockbuster's competing online service rapidly gaining ground, Netflix decided this summer to lower the prices on its most popular subscription plans by a $1 per month.
Though the strategy threatened to crimp profits, it appeared to pay off as Netflix added 286,000 customers during the third quarter to end September with 7.03 million subscribers. Dallas-based Blockbuster, which ended June with about 3.6 million subscribers, is expected to update its customer growth Nov. 1 when it is scheduled to release its third-quarter results.
The company expects to sign up another 300,000 to 500,000 subscribers in the fourth quarter. Investors applauded the news. After falling 23 cents to finish Monday's regular session at $23.01, Netflix shares surged $2.84, or 12.3 percent, in extended trading.





